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This web site zorbzwaterballoons.com states the following, "The worlds only self-sealing water balloon." We noticed that the website also stated " Every water battle has a winner." It also said " Technology, our water balloons fill faster and seal themselves. Now you can have twice the fun and splash your way to hero status. The days of tying are over. Instead, seal in a victory with ZORBZ. Want to guarantee your chances of winning Zorbz battles? Arming yourself is easy. Remove ZORBZ from the nozzle, pull up the neck of the balloon, and SNAP!." The header had Water balloons as the highest ranking optimized keyword. It is followed by water balloon, Water balloon fight, and water balloon games which isn't as ranked as highly as Water balloons. The next words zorbzwaterballoons.com used was balloon safety. biodegradable water balloon was included but will not be seen by search crawlers.